Our Future Baby takes couples through a journey to discover their future family. By participating in this immersive experience, couples and expectant parents experience their soon-to-be-born baby.

Through Tencent’s AI imaging technology, we let couples and expectant parents experience how their baby could look like. We used artificial intelligence to combine both parents’ faces and predict the face of their future baby. The technology is so intelligent, it could predict the baby’s face, depicting the different stages of growth. Then, we fill the showroom with pictures of the baby.

The showroom consists of a living room, a bedroom, and a baby room. When visitors leave the showroom, they could opt to receive the baby's photos by scanning a QR code. That will also generate digital images of the baby which they could print or share with others.

Together with Tencent, we created a live event at the IKEA branch in Beijing.

The event ran from 20th December 2017 until 8th January 2018.

We used an entire showroom, which consists of a living room, a bedroom, a baby room and kitchen. We fitted screens and hung them up on the walls and/or place them on the tables in these rooms, much like how families display their photos.

To participate, couples need to have their faces scanned at the showroom entrance. Then they are allowed entry and to discover the surprise of their future baby. The rooms are decorated with images depicting different stages of the baby's growth. When the visitors leave, they could opt to receive the baby's photos by scanning a QR code. That will also generate digital images of the baby which they could print or share with others.

Our Future Baby had more than 30,000 participants during the campaign period.

The number of visitors to IKEA Sanyuanqiao branch increased by 25% compared to the year before.

The project was reported by more than 100 media outlets, and that is not even including sharings on social media.

Most importantly, IKEA and Tencent managed to inspire thousands of people to make room for life through the power of innovation and technology.