Our Home is a local furniture store that has one of the widest selections of furniture and home decor. It stands for passion in personalizing one’s home. Amid cluttered furniture advertisements, we created simple yet compelling materials that convey the delight in finding pieces matching one's personality.

Sometimes we find ourselves wearing outfits that match furniture designs. We turned this insight into a serendipitous and humorous way of showing that Our Home has the exact piece of furniture that’s “made exactly for you.”

Many furniture brands project a serious approach in their communications. Ours connects with users insightfully, reminding them that furniture shopping should be light, enjoyable.

The execution shows what anyone does when they find themselves wearing something that matches furniture - take a photo and share!

We made a series of print and in-store materials that show different scenarios, in the perspective of photos being shared on mobile.