Cannes Lions
HAVAS WORLDWIDE, Chicago / TERMINIX / 2014
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"Our Oath" opens on a Terminix truck approaching a quiet suburban home. Wreathed in fog and darkness, a Terminix professional exits the vehicle and makes his way towards the front door. With each step, his resolve and determination grows, a look of grim purpose etched on his face. It's time to kill some pests.
As the voiceover speaks to the Terminix Ultimate Protection guarantee, we see the homeowner greet our hero, shaking his hand and sealing the bargain that will spell doom for every foul pest that haunts his home.
It's our oath. And it means there's about to be a lot of dead bugs.
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