Cannes Lions

OUST ODOUR ELIMINATOR

DRAFTFCB GERMANY, Hamburg / SC JOHNSON / 2007

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Overview

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Credits

Overview

Execution

Advertising column posters announcing the film were pasted over with stickers claiming that the movie premiere was cancelled, because Oust eliminates all odours. Thus we used the attention created by the movie to communicate our own idea.

Outcome

The Oust guerilla-campaign generated high attention at a minimum advertising budget and created awareness for the Oust brand in younger target groups.

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