'Outside Today', the new web presence of Adidas Outdoor, presents the brand’s extensive collection in its natural surroundings. Based on real-time images, transmitted live from the Austrian Alps, the site’s webcam feature provides product recommendations tailored to the current weather conditions. More adventurous souls with specific equipment needs may even use the site’s weather configurator to create their own custom climate! Reflecting this raw, sequential webcam theme, ‘Outside Today’ provides an authentic glimpse of the great outdoors and tempts its users to delve right in.