We developed ”Worlds coolest fitting room” through 10 cubic meters of snow and 200 kilos of ice. The temperature in the dressingroom was minus 25 degrees Celsius. The event was marketed through one ad in a daily paper and posters outside the store.

The number of visitors was more than four times than usual during the weekend of the event. Sales went up more than 100% and the traffic to the website was quadrupled. The investment paid off quickly and the long-term effect is constantly higher as well as the frequency of visitors and sales in the store.