Cannes Lions
180LA, Santa Monica / MITSUBISHI / 2012
Overview
Entries
Credits
Description
We had a simple premise: with Mitsubishi's all-wheel control technology, there just might not be such a thing as 'bad weather' anymore. And how better to prove it, than to partner with some folks who use some pretty impressive technology themselves, Weather Underground, and go ride a storm. It was just another tangible, real-world and hopefully fun example of how Mitsubishi’s are built to handle anything.
Similar Campaigns
12 items