Cannes Lions

OVEN DELIVERY

P4 OGILVY, Panama City / PIZZA HUT / 2014

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Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

With the Oven Delivery the consumers were able to physically experience the principal brand benefit and promise: Freshly baked pizzas in half of the regular delivery time.

Outcome

Pizza Hut Oven Delivery managed to reduce the delivery time by half in more than 50 neighborhoods and travelling over 1,000 Km. We obtained a 20% increment on the awareness of the brand attributes, through a marvelous experience, in which our consumers enjoyed the delicious taste of a truly freshly baked pizza.

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