We divide the campaign in two mail actions. Both share a tone marked by the peaceful Mediterranean atmosphere.

Each mailing focused on the main characteristic of the two products:The main thing about the ovens is the removable cart. We invited them to open the box with a cooking glove -as an oven- because 'The best in cooking comes out from within'.The outstanding element of the hobs was the variety – like in the Mediterranean cooking - the product documentation was wrapped inside a dishcloth proposing the target to let themselves be enwrapped in the Mediterranean warmth.

The target discovered the important of the new characteristic. The requests for PLV by distributors used up all PLV stock, and the most important goal was reached, the requests for sale and show increased 50%.