Cannes Lions
GREY INTERACTIVE, Levallois-Perret / PROCTER & GAMBLE / 2001
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Hygienefamily.com is a website entirely dedicated to the main fields related to hygiene (domestic hygiene and hygiene to the body) where are naturally integrated the benefits provided by the P&G antibacterial brands (Ariel Hygiene Antibac, Febreze Antibac, Pampers and Always).Both informative and practical, hygiene family is a complete guide to live better in a healthier environment without bacteria.Through key tips and personalized tools about the hygiene and the bacteria, Hygiene Family aims at building a deep relationship with the Internet users thans to the support of recognized expert in the field of hygiene. The users are encouraged to participate and react by having a priveleged dialogue with an expert for a personalized diagnosis.By informing the general public in an educational and interactive way, Hygiene Family gives a rapid access to information.
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