For more than 40 years, Danone has made a commitment oto the Sustainable Development for Environmental Protection.

In the summer of 2010, Activia does away with its cardboard packaging.

Before the packaging was too identical to others, with a lot of cardboard used.DESIGN SOLUTION-Treat the two surfaces as a unique facing.-Capitalise on the strength of the brand.-Empowering the segmentation of the families.

+14.8% increased sales (April 2010 vs April 2008, Danone internal sources).1,280 tonnes less on cardboard (Danone internal sources).A little act for a great result!