Cannes Lions

PADMA'S TRAUMA

ONADS COMMUNICATIONS, Mumbai / NEHA HERBALS / 2017

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Padma is in a state of frozen shock, and surrounded by her helpless and worried family. The reason for her shock is apparent - she is holding up a lock of white hair with an absolutely appalled look on her face. The family doctor in his infinite wisdom suggests that the only way to “unshock” Padma is to tell her something that would deliver an even bigger shock than the discovery of her first white hair. What follows is a hilarious segment involving the revealing of increasingly scandalous secrets by everyone present. But Padma remains frozen. Suddenly the grandpa of the family looks up from his newspaper and announces that Neha Herbal Color Crème is now being sold for Rs 15. Upon hearing this, Padma jumps out of her stupor, exclaiming in joy. The VO closes on the note that the unbelievable offer is indeed true.

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