Paduden is an instant painkiller.

We pointed this through a succession of two interjections: “Ah!” (typically used in Romanian when you feel hurt) and “Ha!” (in Romanian expresses joy, good mood).

Thus our character hurts himself badly at the beginning, the pain starts (“ah ah ah”), but then the cry instantly turns to laughter (“ha ha ha”), showing the pain is gone.

The end reveals what caused this instant change. The slogan “Pa durere. Paduden” is an easy word game, also pointing out the immediate effect of the product, as in Romanian “Pa” means “Quickly gone” and “durere” means “pain”.