Cannes Lions

Paediasure

LANGLAND, Windsor / ABBOTT / 2017

Film
Film
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The film explores the story of Robert, a little boy who relied on PaediaSure Peptide to provide the nutritional support he needed when, at the age of just 12 weeks, he had to undergo heart surgery. As the film progresses, we learn about how Robert’s health problems impacted the wider family dynamic. Reflux issues made gaining the weight he needed for future surgery a real struggle, and because the nutritional supplements initially prescribed were hard to tolerate, they made him very sick. Consequently his siblings avoided him, reluctant to play in case they made him vomit. This left Robert feeling isolated, and his parents close to breaking point. When their dietitian started him on PaediaSure Peptide he tolerated it well, gaining weight and growing into the happy, playful boy any parent dreams of having. Finding the right nutritional support transformed not just Robert’s life, but his whole family’s.

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