This campaign presents Benjamin Moore’s incredible paint quality as seen through the emotional impact of various colors, configurations and concepts.

It’s a wonderful exercise to translate a specific color and its character in a filmic medium. Who people are, what they do, their look, and the palette of their moods are all influenced by color.

So, the ambience of each second of film will be influential.

We experience color change in camera with builds and projections, not as a post effect. The graphic qualities are what make our images feel so real in their design. To ensure belief in the special power that the quality of paint has over the aficionado’s eye, aesthetic choreography between elements is critical. With the choice of a color, you define your environment, and that is how particular one has to be to choose Benjamin Moore.