Cannes Lions
ANR.BBDO, Gothenburg / DUPONT / 2009
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The coatings industry often chooses to use white. We want the target group to understand how stuck in their ways they are. The invitation to the seminar was therefore a colour chart containing the coating industry’s favourites. When you start leafing through you find 110 white paint dots. After that we think you should feel like a change.
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