Cannes Lions

PAINTER

JOTABEQU GREY, San Jose / HYUNDAI / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

This was a very simple and effective way to show the sensor’s function. Also it invited our customers to interacted and really understood how this sensor could avoid accidents.

Outcome

Out of the 500 people that were given flyers, 200 responded to the ad. The conversion rate between customers who visited the showroom and customers who ended up purchasing a vehicle came out to 54%, equalling 108 car sales for the Hyundai Santa Fe.

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