Spikes Asia

Painting the picture of heartburn

OGILVY COMMONHEALTH AUSTRALIA, Sydney / ASPEN PHARMACARE / 2017

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To highlight that heartburn can breakthrough anywhere and anytime, a hand painted billboard was created in a busy Melbourne street over several days.

Passers by were intrigued by what was slowly coming to life and coming out of the billboard. A giant flaming bull!

This was the first OTC brand to create a street mural. It took 5 artists, 107 hours and 20 litres of paint.

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