For the city of New Delhi, Asian Paints wanted to create an inspirational and educational colour experience that offers a highly interactive and personalised colour solution for each and every customer without selling a single tin of paint!

In response, we created a colour playground where customers could interact and learn what colour can do for their homes with: Colour cloud - dramatic light installation that helps customers switch off from anxiety around the category Inspiration dashboards - customers interact and learn in each room set Colour 3D - customers play with painted cubes to test combinations on screenColour RFID card - customers collect ideas on an interactive card and take them home in a colour magazineThe store takes this interactivity further by inviting shoppers to help drive its content, through a series of feedback devices located throughout the store.

The Colour experience has fundamentally changed the Asian Paints brand; they are now the home and décor experts in India. The results speak for themselves – 35% increase in sales by selling many tins of paints in adjacent stores.