Cannes Lions

Pale Blue Dot

DONER, Southfield / JEEP / 2020

Film
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Overview

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Execution

The film begins with the iconic Pale Blue Dot photo of the Earth from Voyager 1 as we hear Carl Sagan’s narration from his book, Pale Blue Dot. The static photo comes to life as our camera begins a long slow orbit toward Earth. Along the way, visual bursts of moments of humanity that coincide and punctuate Carl’s indelible message offer a new perspective of the planet as the only home we’ve ever known. The film culminates with the reveal of the new Jeep Wrangler Hybrid perched high above the clouds along with our message to cherish and protect this home of ours.

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