Because more and more people are doing too many things at once these days, we positioned the Palm Centro smartphone from Sprint as the phone for multi-taskers. And we set out to own that feeling of having more of you to go around. The idea of multitasking is integrated into our online work through ad units that make you feel like there are more of you. Multiple arrows and pointing fingers simulate the idea of getting more done at once. And that's a very good thing.