Cannes Lions
GEORGE PATTERSON Y&R, Sydney / COLGATE-PALMOLIVE / 2010
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Outcome
This idea has been enthusiastically accepted by the National Breast Cancer Foundation.The idea was executed on over 20,000 packs nationally in the last quarter of 2009 and there is a commitment to continue the idea into 2010.At the time of inclusion, the product sales rose by 9%, a large increase relative to previous years.Due to the personal nature of breast cancer,it was not appropriate or possible to track actual detection results.
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