Aboriginal Australians have the world’s oldest continuous culture yet are among the most disadvantaged groups in Australia.

Palmolive’s Skin Food bodywash and handwash range uses Native ingredients like Davidson Plum and Quandong Peach. These ingredients are a growing trend in Australia, appearing everywhere from ice-cream to crisps.

Native ingredients are only available today because Aboriginal people have grown and nurtured them as part of their culture for thousands of years, yet Aboriginal communities see no real benefit from the trend - because Aboriginal Growers represent less than 2% of the Native ingredient supply chain.

Palmolive social and commercial ambition: improve on that 2% while building the Skin Food brand.

Objectives:

Partner with Aboriginal growers to increase their 2% share of the native ingredient supply chain.

Empower Aboriginal growers to determine and develop the future of the supply chain.

Communicate these changes to build Skin Food and positively affect the Palmolive Masterbrand.

The creative idea: We not Me

Inspired by First Nations’ philosophy, We not Me is a totally new way for Palmolive to build a brand, putting people and purpose before profit and commercials. Living it means Colgate-Palmolive is reimagining a healthier future by reimagining our own approach. Together we’re implementing it across engagement with partners, employees and industry, by:

1) Championing change. Working with Native Extracts, a company that sources our ingredients, we’re championing authentic inclusion of First Nations growers in the whole chain - leading the way for other manufacturers to make this change.

2) Building partnerships for lasting change including infrastructure grants, sponsorships, and social media training to develop growers’ expertise.

3) Sharing the story. We work with Aboriginal creatives to tell the Skin Food story. We’re running this work across a range of community media, owned and partner channels, and packaging.