Cannes Lions

PAMPERS

SAATCHI & SAATCHI, Frankfurt / PROCTER & GAMBLE / 2004

Film
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Through POV camera, we race through rooms searching for the source of loud snoring. The voice-over explains we're driven towards it. We then reveal it's a baby, because babies need to see what makes a sound to learn what it is. We're then directed to learn more on pampers.com.

Similar Campaigns

12 items

#MOMAZING CAMPAIGN

GREY GROUP, Singapore

#MOMAZING CAMPAIGN

2015, GLAXO SMITH-KLINE

(opens in a new tab)