Cannes Lions
SAATCHI & SAATCHI, Frankfurt / PROCTER & GAMBLE / 2004
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Description
Through POV camera, we race through rooms searching for the source of loud snoring. The voice-over explains we're driven towards it. We then reveal it's a baby, because babies need to see what makes a sound to learn what it is. We're then directed to learn more on pampers.com.
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