Cannes Lions

PAMPERS

SAATCHI & SAATCHI, Frankfurt / PROCTER & GAMBLE / 2004

Film
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Overview

Description

We watch how a baby uses her hand differently from when she's a new born to a toddler. The voice over explains when you see how a baby develops, you see why our nappies change too. We then show our range of different nappies.

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The Choice

PROCTER & GAMBLE, Cincinnati

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2021, PROCTER & GAMBLE

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