Cannes Lions
PG ONE, London / PAMPERS / 2022
Overview
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Execution
There’s a stand-off happening in the park. No words are spoken. Looks are exchanged between the protagonists: baby, dad, and mum. As the baby’s expression changes it becomes clear he is about to experience a Poonami, a bottom explosion of the most disruptive kind. Frantic looks of increasing alarm are exchanged between parents, as the tension continues to build. Even the family dog raises a concerned eyebrow. It is clear the moment is at hand when the supers finally appear ‘Don’t Fear the Poonami', with Pampers Poonami Proof Pants.
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