Cannes Lions

PANADO INFANT DROPS

IRELAND DAVENPORT, Johannesburg / ADCOCK INGRAM / 2012

Awards:

2 Shortlisted Cannes Lions
1 of 0 items

Overview

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Description

This radio campaign was developed to create awareness for Panado Infant Drops, an oral pain-relief medicine, developed especially for infants. Based on the insight that little ones can also get headaches, these spots take a playful look at headaches from a baby’s perspective.

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