Cannes Lions

PANADOL EXTRA

GREY GROUP, Singapore / GLAXO SMITH-KLINE / 2011

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Money causes haedaches. And nothing is more headache-inducing than falling share prices. So Panadol Extra customised its own ticker board, placed it right above an existing stock market index panel and reminded passers-by that it was the cure for their headaches, however massive they might get.

Outcome

The unique Panadol Extra ticker board placement in the central business district made it positively memorable.

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