Cannes Lions
JOHANNES LEONARDO, New York / PANGEA DAY / 2008
Overview
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Credits
Description
In an effort to promote Pangea Day we asked directors from all over the world to film their choir singing the national anthem of another country.
Execution
The anthems were released in stages, initially on the YouTube homepage, then with MSN exclusive. Then in the lead up to the day itself it was shown across the world as commercial TV placements. They are also scheduled to be shown during the broadcast itself on May 10.
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