Get Pro-Filed.com was an unbranded website created to excite consumers about the upcoming change in the Pantene Product Line and deliver targeted product samples. Visitors were driven to the site through online and offline ads. Users moved through a series of fun, interactive pages, which were designed to determine their hair type, desired end-look, psychological response to the theme of transformation. Users that had selected a Pantene product in the screening process were given a branded result page and sample, while the mystery of the product's identity was maintained for the non-Pantene users. Objectives:*Create a teaser website in anticipation of the re-launch of the Pantene Line.*Create a sense of intrigue and excitement about the Have You Been Profiled theme.*Educate consumers on new regimen-based hair-care system.*Deliver customized samples Target:*Women 25-60.