Cannes Lions

PANTENE HAIRCARE

G2 INTERACTIVE, New York / PROCTER & GAMBLE / 2007

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Brief: - Introduce Pantene’s new product line “Time Renewal”, a collection of products designed to repair up to two years of damage to hair.Challenge:- Build awareness of new collection- Engage and educate consumers on need for product - Drive user to correct products for their hair Solution:- The Time Renewal Calculator is an interactive utility that shows the user how her styling habits damage her hair by calculating her “damage quotient” and showing similar effects on real hair. Based on her answers, she is offered product recommendations and samples or coupons to try the product.

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