Cannes Lions

PANTENE PRO-V

GREY WORLDWIDE INDIA, Mumbai / PROCTER & GAMBLE / 2010

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Overview

Entries

Credits

OVERVIEW

Description

The brief was to establish Pantene's promise of long and strong hair, with limited budgets.

Execution

We decided to play on the string art form, and used a single strand of hair to create pieces of art, thus establishing not just long, but strong hair.

Outcome

The campaign ran for a period of two weeks and the outlets where the posters were put up performed 22% better than the outlets where it wasn't put up.

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