Cannes Lions
GREY WORLDWIDE INDIA, Mumbai / PROCTER & GAMBLE / 2010
Overview
Entries
Credits
Description
The brief was to establish Pantene's promise of long and strong hair, with limited budgets.
Execution
We decided to play on the string art form, and used a single strand of hair to create pieces of art, thus establishing not just long, but strong hair.
Outcome
The campaign ran for a period of two weeks and the outlets where the posters were put up performed 22% better than the outlets where it wasn't put up.
Similar Campaigns
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