Unfortunately, with the increasing usage of digital devices, the following two significant aspects have been lost. By regaining these aspects through this campaign, we aim to make the target realize the value of a “hand-making” experience.

1. Conversations between children and their parents, due to the lack of communication.

2. Children’s creativity and imagination, due to the lack of “real” experiences outside of the digital world.

·Site access: increased by 53,000% (compared to pre-launch of the PAPER CRAFT SEARCH ENGINE)

·People from 85 countries participated in this campaign

·Keyword search: 316,532 times

·Diagram downloads:78,352 downloads

·PR effect worth approximately 100 million yen

78,352 families have experienced real communication through hand crafting together. Not only did this experience create an opportunity to use stationery, but also generated conversation and smiles.

·Site access: increased by 53,000% (compared to pre-launch of the PAPER CRAFT SEARCH ENGINE)

·People from 85 countries participated in this campaign

·Keyword search: 316,532 times

·Diagram downloads: 78,352 downloads

·PR effect worth approximately 100 million yen

78,352 families have experienced real communication through hand crafting together. Not only did this experience create an opportunity to use stationery, but also generated conversation and smiles.