Our core concept is that Papercut Shop makes your everyday a little more exciting. We chose to develop this concept into an exciting way to guide people who live in the neighbourhood to the store by sending them personalised DVDs, showing them the way to the shop by literally 'throwing' them into a little more exciting everyday.

This is more of a promotional brand campaign, no direct measurements of the campaign were made, even though it was widely talked about and written about in social media. The result was the target; to help Papercut keep their position as an alternative to the old boring everyday by being much more exciting than any other promotions that might reach you by direct mail.