Cannes Lions

PARACHUTING CATS

ÅKESTAM HOLST, Stockholm / FOLKSAM / 2013

Case Film
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Description

Folksam doesn't use the traditional insurance arguments in their ads, but instead they focus on the feelings we have for the things we insure: the home, the car, boat, pet, etc. This film is a tribute to one of Folksam's four million customers: Eva and her beloved cat.

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