Our creative idea was to design a strong and iconic gesture that should communicate the wished sensation through senses and organize all the whole space.

In order to find that generative element, we investigated the origins of Coca-Cola sensations, consumers opening the bottle; its shape and dynamic, sound, texture, color and movement.

The public was immersed in an installation made out of more than six hundred acrylic spheres, simulating the liquid behaviour as physical and sensorial sensation.

Light, sound, temperature and tasting the product completed the final experience.

A seven meter wide golden finished bar marks the center of the installation, represented the bottleneck, and served ice cold drink to be consumed on the bar or circular lounges under the installation. The lounges have a convex mirror table for group selfies through a 180 degree picture introducing visually the public into the installation.

The main elements are the bubble explosion, the golden bottleneck bar and convex mirror selfie lounges.  

With a main concept defined, we recorded bottle opening liquid behaviour and analyzed it in slow motion. Using physics plugins we simulate the same dynamic in our three dimensional model of the warehouse.

The installation was taught as design process that analyzes and parametrize a natural phenomenon. A digital model permits to simulate accurately the liquid movement and translate, one moment, it in an installation. To achieve the final visual effect as natural color and movements of the liquid substance, we installed sixty RGB spot and moving-lights.

After a generative parametric simulation of the fluid behaviour, the digital model was optimised in five different sizes of six hundred acrylic translucent spheres and installed each one of a different height in order to reproduce the original digital model.

The brand was positioned as a refreshingly contemporary and democratic attitude toward the public. We believe the consumers felt inspired, respected and gained new confidence in the brand values.

The project was presented as an design installation and together with all the events that took place during the venue from concerts to talks to urban culture highlights, therefore the cultural impact was very valuable. On direct and indirect medias, the event was widely broadcasted, published and viral on social medias.

We are happy to say that the project fulfilled all the client requests and surprises the public opinion.

All the creative process was done according to our professional and moral values. Our team and partners worked in exceptionally good conditions, with lots of work and fun, balancing the production hours with the Olympic Games events and our majestic Rio de de Janeiro environment!