Cannes Lions

Paradox of the character bento

HAKUHODO INC., Tokyo / KAO BRANDS / 2018

Film
Film

Overview

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Credits

Overview

Description

This is a mini-comedy depicting a failure caused by the original character, Kate the rabbit, who’s being too delicate. The setting of this TV ad is a fictional mini TV program provided by the washing detergent for delicate clothing such as sweater called Emal. The name of the rabbit “KATE” has the meaning of “WOOL” in Japanese.

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12 items

Graduation certificate

KAO CORPORATION, Tokyo

Graduation certificate

2018, KAO BRANDS

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