Cannes Lions
CHI & PARTNERS, London / THE PRINCE'S TRUST / 2016
Overview
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Credits
Description
One young girl. One location. Two screens. Mirrored.
‘Parallel Lives’ depicts the life of Rachel - a typical young person the Prince’s Trust helps. The ad is a mirrored screen showing two versions of her life. At first glance, Rachel’s parallel lives are very similar, however, as the ad unfolds, we see the stark and troubling differences in her story.
By bringing to life the contrast between the two lives, the film shows how different a young girls life could have been without the support of the Prince’s Trust. The film finishes with a poignant message of how generations of young lives could have been very different without the support of the Trust and a call to arms to help save another generation.
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