Cannes Lions

PARAPPA THE RAPPER 2

MANNING GOTTLIEB OMD, London / SONY / 2003

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Overview

Entries

Credits

OVERVIEW

Execution

The launch strategy for Parappa the Rapper 2 was conceived and directed by Manning Gottlieb OMD. The inspiration for the idea came when the team established a dialogue with key influencers in the UK hip-hop music scene and shadowed their lifestyle.

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