Throughout the beginning of 2017, Paris and Los Angeles were involved in a fierce competition to host the 2024 Olympic Games. International Olympic Day, on June 23rd, was an opportunity for both cities to show their motivation in the final weeks before the comitee's official decision. The city of Paris asked us to organise an event that would both engage the local population into participative animations and catch the attention of the media to make the Paris 2024 bid shine in all possible ways. The event had to reflect the bid's values : frugality, sustainability, integration with both the city center / local population and arts / culture of the French capital.

City of Paris wanted to demonstrate its ability to enroll the general public into Olympic & Paralympic sports atmosphere, in order to gain support within the local population. To do so, we showcased the soul of Paris –a mix of architecture, arts and lifestyle– by turning the center of Paris into a gigantic sports playground ever. Hence the mix between olympics disciplines exhibitions and open-air artistic performances. The 1.2+ million visitors could discover 33 disciplines with live demonstration from dozens of medalists, lessons by athletes, all-day long practice sessions and pro-am matches throughout 2 days

To highlight Paris' unique ability to deliver an outstanding olympic experience combined with its extra soul, style and history, we developed & buit a 156m-long running track floating on the Seine river. It hosted a large variety of sports demonstrations & artistic performances and was also accessible to the parisians to hang around & take pictures. This unique setup required weeks of enginering & dozens of authorisations, such as a special inland navigation agreement for a few days.

In addition, we created a 17m-high diving platform on the edge of Pont Alexandre III, allowing professional divers to perform thrilling high-diving demonstrations all day long. The famous 'Place de l'Etoile' roundabout was yet turned into a temporary velodrome while the Petit-Palais museam was tranformed into a trampoline arena.