The recent drop of British visitors in Paris has prompted the French capital tourist board to rethink the way it packages itself.

The campaign's English-language website — www.cestsoparis.com — lists the gestures under the colloquial title "Cop the Parisian Attitude" in order to laugh at some of its more stuffy stereotypes.It shows British tourists how to decode and mimic the gestures of rude Parisians.The Gallic Shrug is, for instance, one of many simple but brutally effective gestures listed in this new travel guide.

The website is also encouraging Britons to send in pictures "of yourself imitating a Parisian" with the prize of a weekend in Paris.