Cannes Lions

PARIS WE LOVE YOU

TBWA\PARIS, Boulogne-Billancourt / ALLIANCE 46,2 / 2016

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Digital Proof JPG

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Following the tragic events that took place in Paris last November and who struck each and every one of us, a collective group of all « Paris lovers », #ParisWeLoveYou, came to life, targeting all « Parisians at heart», wherever they lived, in France or abroad.

This collective group, gathering private companies, public authorities and civil society actors was initiated by the association Alliance 46.2 with the objectives to maintain Paris’s appeal in the long term and to gather all kinds of positive energies. Starting with the creation of a participative Internet platform and with uniting behind the #ParisWeLoveYou hashtag.

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