In this execution we work on the main benefit of Smart, which is “easy parking” and our new concept “park at the front door”, dramatising how ridiculous it is to park a long way from where you are really going.

In this execution we work on the main benefit of smart, which is “easy parking” and our new concept “park at the front door”, dramatizing how ridiculous it is to park far away from where you are really going.

We reinforce the “be on time” message by putting our advertising in the settings referred to by each execution.