Cannes Lions
Y&R, Budapest / TOMCSANYI FASHION / 2017
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Description
We hear the voice of a little girl from China. She reads aloud a description of a men's parka coat one usually finds in the fashion section of a men's magazine or on a fashion blog. She finally reveals she makes the item. The narrator then explains fast fashion exploits children and calls for the listener to support ethical fashion, such as the 100% slavery free and 100% local brand, Tomcsanyi.
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