Cannes Lions
DDB GROUP SINGAPORE, Singapore / VOLKSWAGEN / 2017
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Not many of us are able to park our cars right at the first try – especially when we’re parking parallel. We go in and out, back and forth, much to the annoyance of other drivers who are waiting for their paths to be clear.
So what if we conveyed this insight through a Volkswagen radio ad? Imagine a radio ad that goes back, and forth. We use it as a literary device to convey the idea of a driver having trouble parking.
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