Cannes Lions

Parking Trouble

DDB GROUP SINGAPORE, Singapore / VOLKSWAGEN / 2017

MP3 Original Language
MP3 Original Language
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Description

Not many of us are able to park our cars right at the first try – especially when we’re parking parallel. We go in and out, back and forth, much to the annoyance of other drivers who are waiting for their paths to be clear.

So what if we conveyed this insight through a Volkswagen radio ad? Imagine a radio ad that goes back, and forth. We use it as a literary device to convey the idea of a driver having trouble parking.

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