On an extremely limited budget we needed to create a stir and get people to notice Parkinson’s amongst a sea of other heavy advertisers and other more emotive charity campaigns. Emotionally we wanted to convey the severe way life is impaired by having the condition. We encapsulated such a predicament in our end-line ‘Parkinson’s might not kill you. But it can make living hell’. Our challenge was to educate people that Parkinson’s is in-fact a malfunction in the way the brain communicates with the body, and that It is incredibly debilitating, making even the most everyday acts unbelievably difficult.

Because the messages to the body get ‘muddled’ making simple acts very difficult to do. We made the act of reading a simple poster difficult to do, by ‘muddling up’ the messages. A UK 48 sheet poster is made up of 12 panels so we re-pasted them up in a different order.

Over 4,600 people got involved with our public awareness campaign through Facebook and Twitter.

Over 700 people started following us on Twitter or liked our Facebook Page. While the campaign was live, more than 30,000 people viewed related content on our website. Around 1,000 people read each of our case studies of people affected. And on a very simple human level- At a launch for the work, many Parkinson’s sufferers broke down in to tears because they felt ‘at last- people will understand the reality of how they have to live’.