The Kia Sorento "Built for Football Families” campaign was developed specifically for the NFL Sunday Night Game of the Week on NBC. And considering the audience for this broadcast live and breathe football, it is important that we speak to them in their language.

Needless to say, football families are a touch different than most; they tend to be a bit more competitive and have a bit more attitude. And these families don’t just drive any CUV, they drive the Sorento because it has the features and accolades to match their personalities.

Each spot will highlight the vehicle while telling the story of a football parent coming to grips with the way they are supposed to act and how they really think and we see how the vehicle seamlessly integrates into their lifestyle.