Cannes Lions
FALLON, Minneapolis / TOTINO'S / 2011
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Facing increasing competition from delivery companies, Totino’s, America’s number-one selling frozen pizza, asked us to promote the unbelievable value of it’s $1.50 Party Pizzas.
To put it into perspective, we decided to see what else — if anything — we could get for $1.50. So, we called businesses around the country and asked them. It turns out you can’t get much.
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