Cannes Lions
DUVAL GUILLAUME, Antwerp / TMF TRAVEL / 2010
Overview
Entries
Credits
Outcome
65% of teens who booked with TMF travel made use of the tool. They all made their parents proud, without missing a moment’s fun. Cunningly, this made both the parents and the kids think that TMF Travel was a great idea. But it’s greatest achievement was to cement the channel’s reputation as the ally of today’s youth.