Cannes Lions

PARTY TRAVEL FOR TEENAGERS

DUVAL GUILLAUME, Antwerp / TMF TRAVEL / 2010

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Overview

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Overview

Outcome

65% of teens who booked with TMF travel made use of the tool. They all made their parents proud, without missing a moment’s fun. Cunningly, this made both the parents and the kids think that TMF Travel was a great idea. But it’s greatest achievement was to cement the channel’s reputation as the ally of today’s youth.

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