Cannes Lions

PASSAT

ACW GREY, Tel Aviv / VOLKSWAGEN / 2011

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A guy driving a VW passat, on his way to work, bumps into the song "Poison"(by Alice Cooper) on the radio. He starts making up words to the tune, and everything happens as he commands (he asks a girl on the street to smile at him, orders lights to turn green etc). As he leaves the car (dazzled by his utter success) he continues the singing, and praises his upcoming shot of a paper cup to the can, but outside the VW, the magic is gone, and to his embarrassment, he misses the shot.

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